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Jun 01 2017

Advertising 1967, 1987 & 2017: The Beatles – Sgt. Pepper’s Lonely Hearts Club Band

On June 1st 1967 (50 years ago) The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band was released. A highlight in the history of (pop)music history. It’s definitely not the best Beatles album, but it is their best-known.

At the time I was too young to be aware of this milestone. But I wasn’t too young for the re-release in 1987. All the Beatles albums were released on compact discs for the first time during that year. A big campaign preceded the releases.

Since all has been said about this album, I present the advertising campaign from the initial release from 1967 and the ‘It was twenty years ago today’ campaign for the cd release from 1987 and the 2017 re-release.

The Beatles - Sgt Pepper's Lonely Hearts Club Band - Advertentie (pinterest.com)

The Beatles - Sgt Pepper's Lonely Hearts Club Band - CD release - Advertentie (pinterest.com)

The Beatles - Sgt Pepper's Lonely Hearts Club Band - Re-release (beatles.com)

Compliments/remarks? I´d love to hear them!